About Us.
Based in the UK, Intertoy is a Company at the forefront in international sales and marketing solutions , specialising in the children's toys and gifts industry .
Our ambition is to give access to our toys and products to children in every country across all European countries , Russian , Ukrainian and Middle Eastern states through to the Asia-Pacific regions , including Australia , NZ and South Africa .
We achieve this through experience, expertise, and partnership.
Working with inventors , innovators , start ups , small , medium to large public limited toy companies our market reach allows us to ensure the products we market hit their potential consumer , obtaining maximum retail distribution in all retail sectors across all our industry globally
Intertoy offers our principals
- Immediate access to top distributors in all regions
- Global placement of your products
- Sales and marketing resource and expertise
- Sales management
- Problem solving
- FOB sales
To our distribution partners, we are a consistent and reliable source of opportunity, presenting quality brands and yearly growth opportunities, combined with support with everything from retail presentations, pricing negotiation, and information sharing.

Intertoy a brief history.
Founded in the Mid 1970’s Intertoy originated in Chicago USA . Becoming the No 1 company in its field , launching American Toy companies into International markets . Businesses like Thinkway , Galoob ,Trendmaster to name but a few with brands in the day such as Micro Machines , The A Team , Bionic man , Care Bears to name some house hold names from the Seventies .
The business then moved to the UK and is now established & respected with global recognition with our HQ based in an idyllic setting in Yorkshire UK .
Responsible for launching companies like Moose , Character PLC , Cepia in recent years building brands to International global powerhouses , Trash Pack , Mighty Beans , Zhu Zhu Pets , Peppa Pig , Stretch Armstrong to name but a few .
We have a dedicated full time team based in our UK office , with years of Toy industry experience with Mattel / Hasbro for example . Our network stretches the globe with a reputation to back this up. Offering our principals the opportunity to grow their international business with our knowledge , determination , network and advice we succeed in getting new brands into the hands of children all around the world.
We offer our customers , distributors , solutions to grow their businesses in local markets , this we have proved since we started in the 1970’s .
Intertoy are truly a global business and No 1 in our field of that there is no doubt, visible at all major Toy events , Toyfairs globally .

Our philosophy
Installing creativity , through innovation , learning & fun to Children globally . Adding value to our clients , bringing products to Children of all ages.- To bring new ideas and products to the Industry we all love.
- Assisting in the growth of our partners through dedication and effort.
- Offering our customers solutions to build their businesse.
- To be at the leading edge and forefront of our industry , working with the best innovators.
- Through our extensive network , launch products that may never have seen a child’s hands!
- Bring the world of play back.
- Dedication to goals and objectives of all our partners.
- Offering value and service at all times.
- Sharing the delight in assisting in building our partners businesses through guidance, advice and determination , helping the dreams become reality.
+44 1937 586218
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